Elevating the Everyday
Designing for Dixie has been a creative outlet and also a design challenge. Because I love exploring many different styles, Dixie has been a perfect client for my illustrative side. The design challenge is trying to present something that has mass appeal and keeps within very tight production constraints. Dixie does its homework and presents very concise consumer and trend information and they come to me for a wide range of options that push their brand perception.
