Creating the World for Horizon Brand Products
This is one of those projects I love where I get to be a part of a great creative team. The brand designers for Horizon Farm Products came to me to help them build their own farm world where kids get to play with their all natural ingredients. They wanted an ownable look that could be used on the packaging and promotions. All of the elements needed to be seperate and scalable and needed to represent a wide range of kids.
I chose a style that had a children's book feel using watercolor mixed with flat line art and patterned shapes. I also created a library of doodle images that reinforced a cute and fun atmosphere.
